As a web designer, but foremost a business marketing and sale strategist I try to stay up with the latest fashions and the soup of the day to help my clients earn a better living from their online presence. It’s dizzying the amount of new technologies and techniques that come out on a daily basis. There is one thing for sure, a lot of businesses are not yet embracing mobile versions for their websites, and it’s costing them a ton of money. I was reading an article on How to Sell the Value of Mobile to Clients. The numbers are clear as reflected in the graphic shown above. If you hit up the article some of it talks about the design aspect of it (which is my job) but a couple of bullet points for you to ponder In “Data Monday: Impact of Responsive Designs,” Luke Wroblewski cites increased revenue, conversions and website visits following responsive redesigns. Pew Internet’s study of US adults, “Cell Internet Use 2012,” is full of recent figures. 55% of mobile-phone owners use their phones to go online, and 31% of those users go online mostly on their phone. QuirksMode’s “Browser Stats for Q4 2012 and All of 2012” shows that mobile browsing — counting phones, not tablets — “now accounts for 11% of all browsing.” Campaign Monitor states that more emails are read on mobile devices than on desktop. Technology Review’s “Mobile Computing Is Just Getting Started” shows that sales of mobile handsets overtook sales of PCs in 2012. In addition to citing industry data, we regularly request that new clients give us access to their Google Analytics profiles so that we can size up their traffic. A clear picture may emerge from their current audience. There is more to just creating a mobile site. It’s making sure it’s marketed in the correct way to maximize it’s value. If you would like to discuss the various ways that I can help you implement a mobile strategy just give me a call at 719-569-0735 or Contact Me via Email.